Area Manager of Operations - Gulf District

Date: Nov 21, 2023

Location: Baton Rouge, Louisiana, United States

Company: Herc Rentals

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $2.7 billion as of June 30, 2023. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 373 locations and has approximately 6,900 employees in North America.


Short Description

Area Operations Manager reports to the District Manager who oversees the management of all branches within your specific area. The Area Operations Manager assists in ensuring all branches meet or exceed their business plans/goals while ensuring equipment rental services are executed in the most cost-effective manner while maintaining the highest quality of standards. Candidate must be able to direct and support business initiatives, improve and sustain branch expense management, address and improve branch safety and maintenance issues, while providing Branch Managers the tools to maximize revenue and profitability.  Driving both customer and employee satisfaction are key in this role as well. He/She follows the direction of the District Manager leading revenue, fleet, profit, policy & procedure and people management.


Assist the District Manager with profit and loss responsibilities for all district branches

Achieve excellence in key performance indicators (KPIs) that drive quality in the equipment rental business

Ability to influence a team of Branch Managers towards operational excellence

Employee engagement that results in positive morale, employee satisfaction, and development for future roles

Fleet management including identifying needs, recognizing positive and negative utilization levels, protection of assets, and the addition and disposal of revenue earning equipment.

Problem solving for both strategic and tactical issues

Improving cost effectiveness of all operations while maintaining high quality standards (process management)

Ensuring all branches maintain the highest level of safety both administratively and in application

Achieving high level performance at branch level with all company-focused key performance indicators

Educational Background

Bachelor's degree in business or related field

Req #: 57676


Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.


Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program



Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program



Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts


Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance


Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.

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