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Inside Sales Representative-Used Equipment

Date: Apr 25, 2022

Location: Bonita Springs, Florida, United States

Company: Herc Rentals

Req #: 34221

Herc Rentals Inc. is a premier, full-service equipment rental firm – providing our customers the equipment, services and solutions they need to achieve optimal performance safely, efficiently and effectively. A pioneer of the equipment rental industry, Herc Rentals continues to evolve and grow through technological innovations, expanded product offerings and value-added services and consultative solutions to support its customers’ projects. 


With more than 55 years of equipment rental expertise, approximately 4,900 employees and approximately 270 company-operated locations across North America, Herc Rentals serves a broad range of end markets, including construction; industrial operations, refineries and petrochemical operations; governmental entities and contractors; disaster recovery and remediation; infrastructure; railroad operations; utilities; film, television, live entertainment and special event production; agricultural operations; and facilities management..



Short Description

The Used Equipment Sales Representative’s responsibility is to work with the field operations and fleet planning teams and drive used equipment sales through retail channels with the best possible pricing, balanced by volume of deletes.  The position will report to the Senior Director of Fleet Planning.  This position will have significant interactions with regional fleet, operations and sales personnel.  This position will be responsible for annual dispositions of approximately $6m - $15m in assets (OEC).  They will identify sales opportunities using leads and networking at disposal locations.  They will assist and support in all aspects of remarketing to sell the used equipment.  The strategic objective of the position is to maximize sales price (proceeds) and volume of sales based on business plan disposal targets.


Optimize Proceeds through the Retail sales channel

Identify opportunities for used equipment sales

Identify fleet which is underutilized and aged and market for sales.

Evaluate sales pricing to maximize gain balanced by target volume. 

Determine geographic optimization for dispositions

Source fleet internally to sell

Provide leadership and guidance to locations on used equipment sales, knowledge and how condition effects sales.

Strive for continual improvement in revenue generation.  

Maintain sales customer management tool including sales calls, wins, lost sales and reason for lost sale.

Negotiate pricing, logistics, etc to complete sale.

Follow up with sales customers to ensure customer satisfaction and additional leads.

Support all aspects of selling used equipment (including assisting in picture compliance)

Follow up with customers on past due balances to ensure we receive money timely

Educational Background

Bachelor’s Degree in Business Administration or related field. Will consider experience in lieu of a degree

Conditions of Employment

Strong working knowledge of excel
Experience in the used equipment market including retail sales


  • Strong Excel skills
  • Strong listening and communication skills
  • Ability and eagerness to be intimately involved with the business and contribute to business success
  • Ability to convince in situations without formal authority
  • Effectively interact with all levels of the organization from Fleet Managers to Operations to Sales


Our long-term strategy underscores the understanding that our success depends on the dedication and capability of our team members. We are focused on attracting, retaining and empowering talented and dedicated people to build the best team in the equipment rental industry. We also seek to build a team that reflects the variety of people, cultures and communities we interact with every day and to create an inclusive, productive environment in which all team members feel valued and respected.


Herc Rentals provides an excellent compensation and benefits package, which includes a competitive salary, retirement savings plan, tuition reimbursement, comprehensive medical, dental, vision care, life insurance coverage, paid vacation and holidays. 


Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, nationals origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.

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