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Senior Manager, Digital Platforms & Innovation

Date: Mar 23, 2021

Location: Bonita Springs, Florida, United States

Company: Herc Rentals

Req #: 22308

Herc Rentals Inc. is a premier, full-service equipment rental firm – providing our customers the equipment, services and solutions they need to achieve optimal performance safely, efficiently and effectively. A pioneer of the equipment rental industry, Herc Rentals continues to evolve and grow through technological innovations, expanded product offerings and value-added services and consultative solutions to support its customers’ projects. 


With more than 55 years of equipment rental expertise, approximately 4,900 employees and approximately 270 company-operated locations across North America, Herc Rentals serves a broad range of end markets, including construction; industrial operations, refineries and petrochemical operations; governmental entities and contractors; disaster recovery and remediation; infrastructure; railroad operations; utilities; film, television, live entertainment and special event production; agricultural operations; and facilities management..



Short Description

Herc Rentals is looking for a Senior Manager, Digital Platforms. In this role, you will manage and enhance our digital assets and orchestrate digital business transformation initiatives. You will lead digital development and operations teams, ensuring that we develop unique technological solutions and manage the stability of production applications, services, and processes specific to digital platforms. 

The ideal candidate will have a passion for solving complex problems and driving digital solutions. You will…

  • Developing a digital strategic plan and roadmap in collaboration with business partners across the organization.
  • Help Design and implementation a leading-edge digital platform that will provide superior customer engagement.  
  • Align with Senior Leadership to develop and support plans and strategies for delivery, growth and customer satisfaction.
  • Delivering cutting edge mobile capability for our customers.
  • Be innovative with solution ideas that will differentiate us from our competitors.
  • Stay ahead of current trends and insights within the marketplace to optimize organizational spend and performance.
  • Enhance current and future digital platforms while incorporating scalable processes.


  • Design, implement and maintain existing digital platforms. 
  • Evaluate emerging technologies and provide thought leadership around adoption where appropriate.
  • Collaborate with internal teams and third-party partners to apply leading frameworks to optimize user experience and enable new and creative growth strategies. 
  • Evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Orchestrate digital business transformation and product initiatives end-to-end from product vision and strategy, user experience and design, through successful delivery of all components and communication of status with senior business and IT leadership.
  • Define project scope, milestones, and deliverables that support business initiatives in collaboration with senior management and stakeholders.
  • Manage internal and external development teams to ensure that projects and enhancements are properly controlled and delivered.
  • Achieving digital revenue goals through the establishment of business service level agreements, monitoring adherence and achieving digital revenue goals.
  • Oversee issue resolution process as single point of contact in the event of production issues on digital platforms.
  • Champion the use of digital IT solutions to drive business productivity; while exploring opportunities to further integrate transformational tools throughout the organization. 
  • Continuously explore unique opportunities to drive enhancements, automation, and improve efficiencies


    Professional Experience

    5 years of full-time work experience, including 2+ years in a managerial role
    Participated in a Digital Transformation Project
    Good Understanding of Telematics
    Hands on experience with custom application development
    Experience with CMS and E-Commerce Platforms like Adobe Experience Manager, Magento, Salesforce Commerce cloud & SAP Hybris

    Educational Background

    Degree in Computer Science, Engineering or a related field

    Conditions of Employment


    • Ability to work collaboratively in a fast-paced, work environment
    • Application Support Service Delivery (Service Management) skills. Works well with onsite and offshore resources
    • Effectively manage expectations of users and IT management with the ability to quickly assemble the big picture
    • Excellent interpersonal & influential skills with the ability to interact with all levels of the organization
    • Exceptional leadership, management and team development skills
    • Experience with securing telemetry is a plus
    • Highly organized; ability to manage multiple projects simultaneously
    • Must have the ability to define problems, collect data, establish facts, and draw valid conclusions
    • Planning, prioritization, project management, and time management skills
    • Proven ability to work under pressure, plan, and meet deadlines
    • Results orientated, excellent analytical, process and problem-solving skills
    • Self-starter requiring minimal supervision with an honest, positive attitude, able adapt to a changing environment while maintaining customer service excellence
    • Strong ability to effectively manage in a matrix organizational structure, working with multiple internal stakeholders


    Our long-term strategy underscores the understanding that our success depends on the dedication and capability of our team members. We are focused on attracting, retaining and empowering talented and dedicated people to build the best team in the equipment rental industry. We also seek to build a team that reflects the variety of people, cultures and communities we interact with every day and to create an inclusive, productive environment in which all team members feel valued and respected.


    Herc Rentals provides an excellent compensation and benefits package, which includes a competitive salary, retirement savings plan, tuition reimbursement, comprehensive medical, dental, vision care, life insurance coverage, paid vacation and holidays. 


    Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, nationals origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.

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