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Area Operations Manager

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Date: Feb 16, 2019

Location: Burbank, CA, United States

Company: Herc Rentals


Herc Rentals is a premier full-line equipment-rental company — providing our customers the equipment solutions they need to get their work done safely, confidently and cost effectively, while enabling them to conserve capital for their growth investments.


With over 50 years of equipment-rental expertise, approximately 4,800 employees with approximately 275 company operated locations, principally in North America. Herc Rentals is a leader in all of the key markets that it serves, including transportation; industrial & manufacturing; oil & gas; government & municipalities; construction, mining, & energy; remediation & restoration; emergency response; facilities; MRO; entertainment; and ground care. 


We aspire to be the supplier, employer and investment of choice in our industry, with core values that promote a culture built on integrity, respect, teamwork, and accountability.


Short Description

Area Operations Manager reports to the District Manager who oversees the management of all branches within Southern California. The Area Operations Manager assists in ensuring all branches meet or exceed their business plans/goals while ensuring equipment rental services are executed in the most cost-effective manner while maintaining the highest quality of standards. Candidate must be able to direct and support business initiatives, improve and sustain branch expense management, address and improve branch safety and maintenance issues, while providing Branch Managers the tools to maximize revenue and profitability.  Driving both customer and employee satisfaction are key in this role as well. He/She follows the direction of the District Manager leading revenue, fleet, profit, policy & procedure and people management.


Assist the District Manager with profit and loss responsibilities for all district branches

Achieve excellence in key performance indicators (KPIs) that drive quality in the equipment rental business

Ability to influence a team of Branch Managers towards operational excellence

Employee engagement that results in positive morale, employee satisfaction, and development for future roles

Fleet management including identifying needs, recognizing positive and negative utilization levels, protection of assets, and the addition and disposal of revenue earning equipment.

Problem solving for both strategic and tactical issues

Improving cost effectiveness of all operations while maintaining high quality standards (process management)

Ensuring all branches maintain the highest level of safety both administratively and in application

Achieving high level performance at branch level with all company-focused key performance indicators


    Professional Experience

    Educational Background

    Bachelor's degree in business or related field

    Conditions of Employment



      If you are looking for an exciting and rewarding career with a growth-oriented company, Herc Rentals is the right place for you!  As an industry leader, we offer the opportunity for training, development, and advancement.  In addition, we offer highly competitive compensation and benefits package, including a generous vacation program.  Apply today to be part of a team built for success!


      Herc Rentals does not discriminate in employment on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factor.




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