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Region Vice President - Western Region

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Date: Feb 1, 2019

Location: Burbank, CA, United States

Company: Herc Rentals


Herc Rentals Inc. (NYSE: HRI) is an equipment rental firm committed to providing its customers with unparalleled service and expert solutions needed to take on the most demanding jobs.


With more than 50 years of equipment rental expertise, our growing team consists of more than 5,000 employees and 270 company-owned branches. Herc Rentals continues to evolve and grow through technological innovations, expanded product offerings, value-added services and consultative services that support its customers’ construction, industrial, remediation and maintenance projects.


We aspire to be the supplier, employer and investment of choice in our industry, with core values that promote a culture built on honesty, excellence, respect, and commitment.

Short Description

The Region Vice President is responsible for the profit & loss, forecasting, budgeting, sales, marketing, staffing, and customer service for the entire operation of the region.


  • Oversee day to day operations of large-scale operations.
  • Responsible for retention, expansion and renewal of client contracts.
  • Managing the entire sales cycle from lead/enquiry development, sales tours, marketing all product lines, to negotiating and closing deals with prospective clients.
  • Network with existing clients to develop new business leads, develop relationships, to enhance revenue stream.
  • Establish and manage key partnerships with government agencies, universities, employers, and developers in the market.
  • Interface with clients in order to provide excellent customer service in an efficient and professional manner.
  • Conduct performance reviews that design a career path for each staff member.
  • Collaborate with corporate team members to set sales, marketing, and profitability targets for market.
  • Ensure compliance with sales guidance, accounting systems, processes and procedures.
  • Develop and execute a strategy for location of vehicles that will result in strong revenue growth and high vehicle utilization.
  • Lead the sales team responsible for aggressive membership growth targets. This will include establishment of the sales process, goal setting and ongoing management with an emphasis on measurable sales productivity, pipeline management, and accurate sales forecasting.
  • Develop and implement a localized marketing plan based upon guidance and input from corporate marketing team.
  • Implement programs to stabilize and increase members' usage and stimulate referrals of new members.
  • Closely manage vehicle deployment.


    Professional Experience

    Educational Background

    Bachelor - Business Administration or related industry/field preferred

    Conditions of Employment



      If you are looking for an exciting and rewarding career with a growth-oriented company, Herc Rentals is the right place for you!  As an industry leader, we offer the opportunity for training, development, and advancement.  In addition, we offer highly competitive compensation and benefits package, including a generous vacation program.  Apply today to be part of a team built for success!


      Herc Rentals does not discriminate in employment on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factor.




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