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Senior Manager, Digital Platforms and Innovation

Date: Jan 13, 2021

Location: Bonita Springs, FL, US

Company: Herc Rentals


Herc Rentals Inc. (NYSE: HRI) is an equipment rental firm committed to providing its customers with unparalleled service and expert solutions needed to take on the most demanding jobs.


With more than 50 years of equipment rental expertise, our growing team consists of more than 5,000 employees and 270 company-owned branches. Herc Rentals continues to evolve and grow through technological innovations, expanded product offerings, value-added services and consultative services that support its customers’ construction, industrial, remediation and maintenance projects.


We aspire to be the supplier, employer and investment of choice in our industry, with core values that promote a culture built on honesty, excellence, respect, and commitment.

Summary of Role

Herc Rentals is looking for a Senior Manager, Digital Platforms. In this role, you will manage and enhance our digital assets and orchestrate digital business transformation initiatives. You will lead digital development and operations teams, ensuring that we develop unique technological solutions and manage the stability of production applications, services, and processes specific to digital platforms. 

The ideal candidate will have a passion for solving complex problems and driving digital solutions. You will…


  • Developing a digital strategic plan and roadmap in collaboration with business partners across the organization.
  • Help Design and implementation a leading-edge digital platform that will provide superior customer engagement.  
  • Align with Senior Leadership to develop and support plans and strategies for delivery, growth and customer satisfaction.
  • Delivering cutting edge mobile capability for our customers.
  • Be innovative with solution ideas that will differentiate us from our competitors.
  • Stay ahead of current trends and insights within the marketplace to optimize organizational spend and performance.
  • Enhance current and future digital platforms while incorporating scalable processes.


  • Design, implement and maintain existing digital platforms. 
  • Evaluate emerging technologies and provide thought leadership around adoption where appropriate.
  • Collaborate with internal teams and third-party partners to apply leading frameworks to optimize user experience and enable new and creative growth strategies. 
  • Evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Orchestrate digital business transformation and product initiatives end-to-end from product vision and strategy, user experience and design, through successful delivery of all components and communication of status with senior business and IT leadership.
  • Define project scope, milestones, and deliverables that support business initiatives in collaboration with senior management and stakeholders.
  • Manage internal and external development teams to ensure that projects and enhancements are properly controlled and delivered.
  • Achieving digital revenue goals through the establishment of business service level agreements, monitoring adherence and achieving digital revenue goals.
  • Oversee issue resolution process as single point of contact in the event of production issues on digital platforms.
  • Champion the use of digital IT solutions to drive business productivity; while exploring opportunities to further integrate transformational tools throughout the organization. 
  • Continuously explore unique opportunities to drive enhancements, automation, and improve efficiencies


  • 5 years of full-time work experience, including 2+ years in a managerial role
  • Participated in a Digital Transformation Project 
  • Good Understanding of Telematics 
  • Hands-on experience with custom application development 
  • Experience with  CMS and E-Commerce Platforms like AEM, Magento, Commerce cloud , Salesforce & Hybris 


Degree in Computer Science, Engineering or a related field


  • Ability to work collaboratively in a fast-paced, work environment
  • Application Support Service Delivery (Service Management) skills. Works well with onsite and offshore resources
  • Effectively manage expectations of users and IT management with the ability to quickly assemble the big picture.
  • Excellent interpersonal & influential skills with the ability to interact with all levels of the organization
  • Exceptional leadership, management and team development skills
  • Experience with securing telemetry is a plus
  • Highly organized; ability to manage multiple projects simultaneously
  • Must have the ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Planning, prioritization, project management, and time management skills
  • Proven ability to work under pressure, plan, and meet deadlines
  • Results orientated, excellent analytical, process and problem-solving skills
  • Self-starter requiring minimal supervision with an honest, positive attitude, able adapt to a changing environment while maintaining customer service excellence.
  • Strong ability to effectively manage in a matrix organizational structure, working with multiple internal stakeholders


At Herc Rentals, our success depends on the success of our people. Our ability to provide exceptional service to our customers and maintain a leadership position in our industry is a result of the people we hire and develop. We are growing in dynamic new ways and we recognize that the right people, offering their ideas and expertise, will enable us to continue our success.


Herc Rentals provides an excellent compensation and benefits package, which includes a competitive salary, retirement savings plan, tuition reimbursement, comprehensive medical, dental, vision care, life insurance coverage, paid vacation and holidays.


Herc Rentals does not discriminate in employment on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factor.




Nearest Major Market: Fort Myers
Nearest Secondary Market: Cape Coral

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