Senior Manager Communications

Date: Feb 12, 2024

Location: Bonita Springs, FL, US, 34134

Company: Herc Rentals

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $2.7 billion as of September 30, 2023. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 379 locations and has approximately 7,000 employees in North America.



Short Description

This role will function as key player on a high impact Communications team responsible for creating and executing enterprise-wide communications across a variety of channels and providing media relations and public relations support. The Manager, Corporate Communications will work closely with the Director, Communications, and company leaders to ensure internal and external communications strategies align to company priorities and initiatives.

The Manager, Corporate Communications must communicate clearly and concisely, deal with ambiguity, work calmly under pressure, and represent the brand at the highest standards within and outside of the organization. There is strong potential for growth in this role.


  • Develops and executes communications plans for critical initiatives aligned to company strategy that help inform, engage, and inspire employees.
  • Collaborates with key players to identify communications opportunities and to provide critical messaging to stakeholder groups in the organization, including field and corporate employees of all levels.
  • Drafts a wide variety of communications materials to be delivered across various communication channels, including internal communications, strategy documentation, leader presentations and talking points, video scripting, intranet content, and newsletters.
  • Develops and implements public relations campaigns to build brand awareness and support recruitment objectives.
  • Writes, edits, and distributes press releases and media responses.
  • Collaborates with marketing, sales, and government affairs teams to amplify brand attributes and develop stories that define the company’s core values.
  • Collaborates with the ESG team to socialize programs and share the accomplishments of the company’s sustainability efforts.
  • Helps develop and execute crisis and issue communications and plans to address business-impacting topics.
  • Regularly measures and tracks the effectiveness of communications strategies.
  • Supports Director, Corporate Communications in other duties as assigned.

Professional Experience

Educational Background

Bachelor’s degree in Communications, English, Journalism, or related field
Minimum of 5 to 7 years of leading a Communications team

Conditions of Employment


  • Excellent writing and editing skills; knowledge of AP style
  • Strong time management skills; ability to balance multiple, competing priorities
  • Professional and confident presence to engage internal partners and external stakeholders
  • Collaborative contributor, able to work independently and as part of a team to deliver innovative ideas and solutions

Additional Information

Compensation Data

$110,000 - $130,000


Req #: 58583

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.


Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.


Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program



Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program



Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts


Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance


Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.


Nearest Major Market: Fort Myers
Nearest Secondary Market: Cape Coral

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