Job Description
Job Title:  Sales Representative - Entertainment
Burbank, CA, USA, 91505
Employment Status:  Full-time
Posting Start Date:  8/10/26

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

 

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

 

Job Purpose

The Entertainment Sales Representative is responsible for driving sales and business development within the heavy equipment rental industry, specifically targeting the entertainment sector. This role involves building and maintaining strong relationships with clients, identifying new business opportunities, and ensuring customer satisfaction through excellent service and communication.

What you will do...

  • Develop, plan and organize sales strategies to achieve desired results/goals.
  • Prospect for new expendable sales opportunities via phone, email, networking, and personal visits whichresult in viable sales opportunities for the Company.
  • Build relationships with new customers keeping communication lines open for future customer productionprojects.
  • Presents the Company in a professional manner maintaining the best interest of the Company at all times.
  • Compiles lists of prospective customers from industry resources and internal sales leads.
  • Plan territory travel for the most efficient execution of new customer prospecting, setting priorities basedupon production schedules.
  • Identify customer’s needs and react appropriately while understanding market conditions and localcompetitor pricing.
  • Travel to production facilities, stages, industry related businesses to develop new relationships.
  • Collaboration with Corporate sales team for proper sales quotes within company pricing and profit marginguidelines.
  • Work with purchasing department to assist in keeping proper inventory levels and new product lines to keepup with customer preferences.
  • Follow up with new customers to ensure customer satisfaction.
  • Provide necessary new customer account information as required.

Requirements

  • Bachelor’s degree in business, Marketing, or a related field is preferred.
  • Previous experience in sales, preferably within the heavy equipment rental or entertainment industry.
     

Skills

  • Strong sales and negotiation skills, with a track record of meeting or exceeding sales targets.
  • Ability to build and maintain strong client relationships.
  • Proficiency in market research and analysis to identify business opportunities.
  • Excellent problem-solving skills, with the ability to address client needs and resolve issues effectively.
  • Ability to work collaboratively with internal teams to ensure client satisfaction.
  • Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
  • Ability to adapt to new environments and changing client needs.
  • Excellent oral communication skills, with the ability to effectively convey information and build rapport with clients.
  • Ability to handle business development and drive sales growth.
  • Extremely detail-oriented, ensuring accuracy in all aspects of the sales process.
     

Req #: 70798

Pay Range: $75,000 - $95,000 - 1st year anticipated earnings. Base Salary + uncapped commission + truck 

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

 

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

 

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

 

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

 

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

 

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

 

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.