If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal
Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.
Job Purpose
The Entertainment Sales Representative is responsible for driving sales and business development within the heavy equipment rental industry, specifically targeting the entertainment sector. This role involves building and maintaining strong relationships with clients, identifying new business opportunities, and ensuring customer satisfaction through excellent service and communication.
What you will do...
- Develop, plan and organize sales strategies to achieve desired results/goals.
- Prospect for new expendable sales opportunities via phone, email, networking, and personal visits whichresult in viable sales opportunities for the Company.
- Build relationships with new customers keeping communication lines open for future customer productionprojects.
- Presents the Company in a professional manner maintaining the best interest of the Company at all times.
- Compiles lists of prospective customers from industry resources and internal sales leads.
- Plan territory travel for the most efficient execution of new customer prospecting, setting priorities basedupon production schedules.
- Identify customer’s needs and react appropriately while understanding market conditions and localcompetitor pricing.
- Travel to production facilities, stages, industry related businesses to develop new relationships.
- Collaboration with Corporate sales team for proper sales quotes within company pricing and profit marginguidelines.
- Work with purchasing department to assist in keeping proper inventory levels and new product lines to keepup with customer preferences.
- Follow up with new customers to ensure customer satisfaction.
- Provide necessary new customer account information as required.
Requirements
- Bachelor’s degree in business, Marketing, or a related field is preferred.
- Previous experience in sales, preferably within the heavy equipment rental or entertainment industry.
Skills
- Strong sales and negotiation skills, with a track record of meeting or exceeding sales targets.
- Ability to build and maintain strong client relationships.
- Proficiency in market research and analysis to identify business opportunities.
- Excellent problem-solving skills, with the ability to address client needs and resolve issues effectively.
- Ability to work collaboratively with internal teams to ensure client satisfaction.
- Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
- Ability to adapt to new environments and changing client needs.
- Excellent oral communication skills, with the ability to effectively convey information and build rapport with clients.
- Ability to handle business development and drive sales growth.
- Extremely detail-oriented, ensuring accuracy in all aspects of the sales process.
Req #: 70798
Pay Range: $75,000 - $95,000 - 1st year anticipated earnings. Base Salary + uncapped commission + truck
Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.
Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.
Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Flex spending and health savings accounts
Virtual Health Visits
24 Hour Nurse Line
Healthy Pregnancy Program
Tobacco Cessation Program
Weight Loss Program
Building Your Financial Future
401(k) plan with company match
Employee Stock Purchase Program
Life & Work Harmony
Paid Time Off (Holidays, Vacations, Sick Days)
Paid parental leave.
Military leave & support for those in the National Guard and Reserves
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Auto & Home Insurance Discounts
Protecting You & Your Family
Company Paid Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Company Paid Disability Insurance
Supplemental Disability Insurance
Group Legal Plan
Critical Illness Insurance
Accident Insurance
Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.