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Manager Area Operations

Date: Jan 14, 2023

Location: Odessa, Texas, United States

Company: Herc Rentals


Req #: 54769

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $2.53 billion as of September 30, 2022. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 350 locations and has approximately 6,500 employees in North America.


We serve a diverse group of customers in a wide array of industries. We support professional con-tractors in construction and remediation. Our industrial customers include large industrial plants, refineries and petrochemical operations, automotive and aerospace manufacturers. We support government and infrastructure projects at the municipal, state and federal level. And, we continue to expand our services for customers in commercial and retail, healthcare, hospitality, recreation, and entertainment and special events.

Short Description

Area Operations Manager reports to the District Manager who oversees the management of all branches within your specific area. The Area Operations Manager assists in ensuring all branches meet or exceed their business plans/goals while ensuring equipment rental services are executed in the most cost-effective manner while maintaining the highest quality of standards. Candidate must be able to direct and support business initiatives, improve and sustain branch expense management, address and improve branch safety and maintenance issues, while providing Branch Managers the tools to maximize revenue and profitability.  Driving both customer and employee satisfaction are key in this role as well. He/She follows the direction of the District Manager leading revenue, fleet, profit, policy & procedure and people management.


Assist the District Manager with profit and loss responsibilities for all district branches

Achieve excellence in key performance indicators (KPIs) that drive quality in the equipment rental business

Ability to influence a team of Branch Managers towards operational excellence

Employee engagement that results in positive morale, employee satisfaction, and development for future roles

Fleet management including identifying needs, recognizing positive and negative utilization levels, protection of assets, and the addition and disposal of revenue earning equipment.

Problem solving for both strategic and tactical issues

Improving cost effectiveness of all operations while maintaining high quality standards (process management)

Ensuring all branches maintain the highest level of safety both administratively and in application

Achieving high level performance at branch level with all company-focused key performance indicators


    Professional Experience

    Educational Background

    Bachelor's degree in business or related field

    Conditions of Employment


      Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.


      Keeping you healthy

      Medical, Dental, and Vision Coverage

      Life and disability insurance

      Flex spending and health savings accounts

      Virtual Health Visits

      24 Hour Nurse Line

      Healthy Pregnancy Program

      Tobacco Cessation Program

      Weight Loss Program



      Building Your Financial Future

      401(k) plan with company match

      Employee Stock Purchase Program



      Life & Work Harmony

      Paid Time Off (Holidays, Vacations, Sick Days)

      Paid parental leave.

      Military leave & support for those in the National Guard and Reserves

      Employee Assistance Program (EAP)

      Adoption Assistance Reimbursement Program

      Tuition Reimbursement Program

      Mechanic Tool reimbursement of up to $300 per year

      Auto & Home Insurance Discounts


      Protecting You & Your Family

      Company Paid Life Insurance

      Supplemental Life Insurance

      Accidental Death & Dismemberment Insurance

      Company Paid Disability Insurance

      Supplemental Disability Insurance

      Group Legal Plan

      Critical Illness Insurance

      Accident Insurance


      Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, nationals origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.

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