Job Purpose

The ProResources Branch Manager is the senior leader, accountable for the overall performance of a single ProResources branch in profitability, safety, sales growth, fleet utilization, and team development. This role leads day-to-day operations of the specialty tools rental business (mechanical, electrical, piping, welding, and hoisting other specialty tools) while serving as the primary link between branch execution and Area strategy.

What you will do...

• Demonstrate active participation in Herc's Safety Culture, prioritizing team member and customer safety at all times
• Own full P&L responsibility for the branch, including revenue growth, cost control, and margin performance
• Develop and execute branch business plans and local sales strategies aligned with Area/Company objectives
• Lead branch sales efforts and solution-based selling across rentals, sales, services, and logistics; build relationships with key customers, contractors, and Product Support Managers (PSMs)
• Manage day-to-day operations, including equipment readiness, dispatch, delivery/pickup coordination, and yard organization
• Monitor and optimize fleet utilization, mix, and condition in partnership with District/Area leadership; coordinate on fleet additions or disposals
• Ensure operational excellence by enforcing branch procedures, policies, and safety standards; ensure compliance with OSHA, ASME, DOT, and all regulatory requirements
• Recruit, train, coach, and develop branch staff (sales, service, and drivers); conduct performance reviews and lead succession planning
• Serve as liaison between the branch and other Herc departments to ensure full understanding of customer needs
• Manage branch inventory, facility upkeep, equipment security, and conduct branch audits and safety meetings
• Utilize company systems (RentalMan, Salesforce, Optimus, On the Go) to manage orders, pricing, scheduling, and reporting
• Resolve customer escalations promptly; prepare and present performance reports to District/Area leadership

Expectations
• Lead the Team – Be efficient and effective
• Be Accessible – Our customers and teams require 24/7 response
• Be Visible – Be an outspoken advocate of the brand
• Communicate Clearly – Ensure that intended messages produce optimal outcomes

Requirements

• Minimum 3–5 years' experience in branch operations, sales leadership, or supervisory management within specialty tools, equipment rental, or related industrial services
• Prior P&L ownership and demonstrated ability to manage financial performance and lead teams
• Valid driver's license with an acceptable driving record
• Ability to work in a fast-paced, physically active branch/yard environment, including outdoor work and job site conditions
• Willingness to travel regionally for customer visits and job site support
• High school diploma or GED required
• Associate or Bachelor's degree in Business, Operations Management, or related field preferred, or equivalent industry experience

Skills

• Strong leadership and team development skills
• Solid business acumen with the ability to interpret P&L statements and drive financial results
• Effective sales, negotiation, and customer relationship-building skills
• Proficiency with rental management, CRM, and scheduling systems
• Strong organizational, multitasking, and time-management capabilities
• Clear verbal and written communication; works effectively with all levels of the company
• Working knowledge of specialty tools, equipment, and safety practices
• Sound judgment, problem-solving, and decision-making under pressure